Licensing drive unveiled for Radio Rebel

Marvista planning hefty push for Disney Channel original movie.
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Marvista Entertainment has revealed plans for a major licensing programme behind Radio Rebel, an original movie for the Disney Channel.

To kick off, the Radio Rebel soundtrack is being released through Razor & Tie - one of the largest independently owned music companies in the US.

Meanwhile, Brand Sense Partners has secured a group of merchandise deals including CPO for bracelets and hair accessories; Scorpio Posters for printed gifts; and KJM, Jerry Leigh and Ripple Junction for a variety of apparel items.

Online retailers Café Press and Zazzle are developing a range of customisable products from notebooks, stickers and magnets to apparel, headwear and gifts.

The Ryan Seacrest Foundation will benefit from a portion of product sales.


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