Licensing Expo China celebrates successful launch with 35,000 visitors

Licensing Expo China 2017 debuted with more than 80 exhibitors and 230 brands and licensing properties for attendees to explore.
Publish date:
Social count:
0 0chinaexpo.png

Licensing Expo China has celebrated a successful opening year with more than 35,000 trade visitors in attendance. 80 exhibitors and 230 brands and licensing properties were on display at the expo, which took place on July 18th-20th July at Shanghai's NECC.

The opening ribbon cutting ceremony was attended by Charles M. Riotto, president and CEO of LIMA, as well as industry leaders includingHong Ying, general manager, Licensing Unit & Entertainment Business, Alibaba; Claire Gilchrist, vice president, Asia-Pacific Marketing, Hasbro; Bo Zheng, chairman, China Brands Group; Xiaoxing Luo, general manager, Licensing Business Division, Alpha Group Co., Ltd. and many more.

Part of the UBM Licensing Group, Licensing Expo China joins other successful international shows including Licensing Expo Las Vegas, Brand Licensing Europe, Licensing Expo Japan, and NYC Summit.

The colourful events attracted many top brands including the likes of Mattel, Hasbro, Alpha, Fanta and many more.


Licensing Expo 2017

More than 480 exhibitors gather in Las Vegas, creating the largest, most diverse collection of properties and brands available for licensing worldwide.

Featured Jobs

Historic Royal Places Job Logo 620 x 349

Licensing Executive

Historic Royal Palaces (HRP) is a successful, high performing organisation built on strong foundations. An independent charity, we manage the Tower of London, Hampton Court Palace, the Banqueting House, Kensington Palace, Kew Palace and Hillsborough Castle in Northern Ireland. We help everyone to explore the story of how monarchs and people have shaped society in some of the greatest palaces ever built.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.