With the film hitting cinemas just before Christmas, 20th Century Fox L&M and Bagdasarian Productions are teaming up for a mammoth licensing push for Alvin and The Chipmunks: The Squeakquel.
A master toy agreement with Jakks Pacific will introduce a toy line throughout North America and Europe, while the Build-a-Bear chain will be offering plush chipmunks with optional sound chips. Finally, Ty will offer specialty items such as beanie babies, while Nanco will make plush for the amusement channel.
In the interactive category, Majesco Entertainment will release a Nintendo Wii and DS game on December 1st. Additionally, Emerson Karaoke will roll out its electronic music maker with a function that allows everyone to sing like a chipmunk with a full line of karaoke products in 2010, while FunKo will create Alvin and The Chipmunks bobbleheads.
On the apparel side, the company will join forces with American Marketing Enterprises/Next Craze for girls sleepwear. Product will be in novelty packaging, using light up technology. Mad Engine and Issac Morris will also be producing apparel.
In terms of publishing, HarperCollins is on board for a line of storybooks; Bendon Publishing will develop a range of colour/activity books and educational books for the US and Canadian market; Five Mile Press will release activity, colouring, sticker, puzzle and paint books in Australia and New Zealand; while Aquarius will offer various sizes of posters, boxed puzzles and wall calendars.
The 2007 theatrical release of Alvin and The Chipmunks raked in more than $360 million in worldwide box office receipts, earning $45 million in its opening weekend alone. The DVD has sold over 13 million units to date.
"The success of the first Alvin and The Chipmunks film proved that this is a brand that continues to resonate with audiences more than 50 years after its creation," said Robert Marick, EVP of Fox Licensing. "With the Squeakquel, we're taking the property to the next level with The Chipettes - the female counterparts to Alvin and his gang.
"Our licensing programme is going to match the enthusiasm and scope of this new addition."