Licensing revenues up for WWE in Q4

Strength of partnership with Mattel underlined, as toy revenues increase by $4.0 million.
Publish date:
Social count:
4_184_6078_184_5722_WWE logo.jpg

The fourth quarter was something of a mixed bag for WWE - despite the licensing division putting in a strong showing, consumer products revenues overall decreased by four per cent, primarily due to the home video business.

The consumer products division reported revenues of $21.9 million for the quarter ending December 31st 2010. This is compared to $22.7 million in the prior year quarter.

The decline has come in the home video area, with net revenues standing at $5.8 million compared to $10.4 million in the prior year quarter. This reflects a $1.9 million reduction in WWE's wholesale home video revenues, a $1.6 million reduction from lower than expected sell-through rates for its current and prior period releases and lower revenue from its international licensing.

However, licensing revenues were $12.3 million (up from $8 million in 2009), primarily due to higher toy sales. Revenues related to toys increased by approximately $4 million, underlining the strength of WWE's relationship with Mattel.

Overall, WWE reported total revenues of $122.5 million for Q4 ($117.3m in 2009), while operating income was $14.4 million and net income was $8.1 million.


Featured Jobs

Historic Royal Places Job Logo 620 x 349

Licensing Executive

Historic Royal Palaces (HRP) is a successful, high performing organisation built on strong foundations. An independent charity, we manage the Tower of London, Hampton Court Palace, the Banqueting House, Kensington Palace, Kew Palace and Hillsborough Castle in Northern Ireland. We help everyone to explore the story of how monarchs and people have shaped society in some of the greatest palaces ever built.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.