Licensing.biz Power List 2013 revealed

Peppa Pig, V&A, LEGO and London 2012 all named as most influential brands of the last 12 months.
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Licensing.biz this morning unveils its first ever Power List of the most influential brands of 2013.

Voted for by 200 independent industry judges – including licensors, licensees, retailers and agents among others – the four categories each had clear winners: Peppa Pig (eOne) was number one in the Character & Entertainment sector, LEGO was named the number one in Brands, V&A Museum topped the Art & Design category, while London 2012 Olympic Games took the top spot in Sports.

The Power List – published in association with miEvents, and sponsored by MyBrandEmail and Counterpoint Systems – also honours big name properties including Angry Birds, Moshi Monsters, Skylanders, Coca-Cola, One Direction, Cath Kidston, Orla Kiely, Manchester United and England Rugby.

In addition, brands just beginning their licensing journey are also recognised. These include Fatina Dreams, Tango, Marmite, Rob Ryan, Levi Roots, The Great British Bake Off, Wall's, Kellogg's, LIFE, Minecraft and Tree Fu Tom.

There will also be a chance to celebrate this evening at a special, invitation-only drinks reception at the Hand & Flower.

The full Power List will be distributed with the November issue of ToyNews, as well as selected issues of Music Week and MCV. Copies will also be available from the Licensing.biz team throughout the show.

The top five properties in each category are as follows:


Character & Entertainment

Peppa Pig
Hello Kitty
Moshi Monsters
Angry Birds
Skylanders

Brands

LEGO
Coca-Cola
One Direction
Marmite
JCB

Art & Design

V&A
Orla Kiely
Cath Kidston
Emma Bridgewater
LIFE

Sports

London 2012 Olympic Games
Manchester United
England Rugby
Wimbledon
Liverpool FC

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