The Tweety licensing drive continues to build, with Warner Bros Consumer Products inking a further two new deals to further underpin the success of the brand into 2009.
First up, French celebrity Cathy Guetta (pictured) will be creating 'Tweety by Cathy Guetta', an exclusive line of Tweety-inspired fashion apparel and accessories aimed at 15 to 25 year olds.
The creative programme will include a new logo and an exclusive new style guide. A full marketing and PR campaign, featuring viral online activity, press interviews and personal appearances by Guetta, will be implemented at launch.
In addition, WBCP has sealed a global agreement with Italian licensee Selectiva S.p.a, which will be producing a personal care line inspired by Tweety.
The range will include an Eau de Toilette, body milk, shower gel, body powder and body balm, with a solid perfume complementing the spray product.
"The agreement with Selectiva represents for Tweety the entrance into the beauty sector at a high level," said Maurizio Distefano, general manager for Italy and agent markets at WBCP. "Aquolina has perfectly understood the spirit of the Tweety brand and they have produced a comprehensive product range which is perfect for the target consumer."