Lifeboat Luke - a new cartoon series created by Straandlooper - and the Royal National Lifeboat Institution have signed an exclusive agreement.
The deal will utilise the characters and settings from the 52 five-minute episodes for four to seven year-olds, resulting in the launch of a number of products.
The RNLI has over 140 shops around the UK and Republic of Ireland selling a range of souvenirs, gifts, toys and collectables. Profits from the shops go towards the work carried out by the charity.
"The RNLI is very excited to be involved with Lifeboat Luke," said Spencer Gammond, head of RNLI external communications. "Luke is a brave young lifeboat who is faced with many challenges and we are delighted our Lifeboat name is being used in such a positive way.
"The cartoon exposes young children to some key safety messages in a fun way and we are sure that this series will help inspire a new generation of RNLI supporters."
Alastair McIlwain, the creator and director of Lifeboat Luke, added: "As sailor myself, I've a lifelong interest in the show's subject. In fact I first talked to RNLI about Lifeboat Luke in 1992 so I'm delighted that the partnership will enable some of our profits to go to help the work of the RNLI and its volunteer crews."
Lifeboat Luke was produced in Holywood, Co Down and is the first major animation series to be originated in Northern Ireland. It was co-produced with Kavaleer, the Dublin animation studio.
Broadcasting deals have already been signed with RTE, US hi-def channel Animania, RTV Slovenia, DR2 Denmark and Al Jazeera. Negotiations are also underway in the UK and a number of other territories worldwide.