The ranks of trade body LIMA UK are continuing to swell, with Global Merchandising Services becoming the latest firm to join up.
The company represents a number of music and entertainment properties including One Direction, Elton John, Iron Maiden, Motorhead and Celine Dion.
Global is currently launching an international retail and licensing programming for One Direction. It is also supporting all of its clients with tailor made projects, for example a new Universal Studios Maze for Alice Cooper and Wine, Spirit Headphone and Tobacco deals for Motorhead.
It also has plans to extend many of its properties into food, beverage, toys and games.
"We decided to join LIMA this year as we have many properties that we will be exhibiting at the licensing shows in both the US and UK, and LIMA gives us the ability to reach a wider audience," said Barry Drinkwater, CEO.
Anyone interested in LIMA membership should contact Saphia Maxamed on 01908 802863 or email her by clicking here.