International licensing body LIMA is heading to Spring Fair International in Birmingham to offer advice and education to the industry's new comers.
The association will be offering its expertise in the field at its dedicated booth within the show's popular Licensing Lounge.
For the third year running it will provide a focal point for brand owners, licensing agents, suppliers seeking new licenses and retailers keen to learn more about the latest licensed properties and characters.
Licensors already signed up to sponsor the Licensing Lounge and showcase their brands include Warner Bros, Penguin Books, CPLG, Pummie Productions, The British Museum, Imperial War Museum, Hallmark, Marilyn Robertson, The Bridgeman Art Library and Dependable Solutions.
Industry consultant Keith Pashley will host the Licensing Lounge alongside LIMA UK's Kelvyn Gardner and Ryan Beaird.
Furthermore, Max Publishing, organiser of The Licensing Awards and publisher of the Licensing Source Book will host a drinks reception on Monday, February 3rd.
Gardner will also be giving a seminar on "Why retailers should stock licensed products" on Monday, February 3rd at 2.45pm in the Trends Theatre.
Gardner said: "The Licensing Lounge at Spring Fair International is an essential resource and education tool for anyone who wants to know more about licensing.
"The past two year’s Licensing Lounge have demonstrated a clear need for more basic licensing information within the wider retail industry.
"By attending events such as these and having experts on hand, LIMA aims to spread the message about the benefits of licensing and dispel any myths.”
Amy Fiddy, key account manager, Spring Fair International, added: “The Licensing Lounge area in Hall 3 is an integral feature of Spring Fair International 2014, which presents the largest annual showcase of licensed products in the UK and is a regular headline sponsor of The Licensing Awards.
"So many companies are there launching new licensed products across many different categories, making Spring Fair the ideal backdrop for licensors to network with existing and potential licensees.
"With thousands of buyers from around the world in attendance, this is also the perfect opportunity for property owners to promote their key brands to the widest possible audience.”