LIMA launches spring webinar programme

First session kicks off on February 8th, focusing on special entertainment platforms to build brands.
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Trade body LIMA has revealed details of its spring webinar programme, which kicks off tomorrow (February 8th).

The webinars form part of LIMA's aim to inform and educate companies about different aspects of licensing and it is encouraging UK companies in particular to try them out.

The first session - at 5pm (GMT) on February 8th - will look at how companies can use special entertainment platforms, such as shows, theme parks and children's museums, to build their brands.

This will be followed by Successful retail strategies for lasting beyond the economic downturn on February 22nd; Licensing a brand in the international market on March 7th; Introducing the 'Guide to Complying with Licensors' Social and Environmental Requirements' on March 21st; Ingredients for brand extension success on April 4th; and Insights on the US children's market on April 18th.

LIMA webinars are free to current members, or $99 for non members.

For further details, simply click here.

"LIMA webinars are an excellent way for licensors and licensees to get the very latest thinking on current topics within licensing," said Kelvyn Gardner, MD of LIMA UK. "The content is suitable for UK as well as US participants and the sessions are also very interactive.

"We would also like to speak to anyone who would be interested in putting themselves forward as a speaker for the summer programme."


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