LIMA has opened the voting for this year’s International Licensing Excellence Awards.
This year, the awards see a record breaking 118 nominees featured in 20 categories from across the licensing, retailing, promotion and consumer products arenas.
LIMA members are now able to cast their votes online, until Wednesday, May, 14th.
The winners will be revealed at the LIMA Opening Night Awards Ceremony on Tuesday, June 17th, during this year’s Licensing Expo in Las Vegas.
2014’s nominating season a record breaking 360 entries - 36 per cent increase from last year – with nominations coming in from 16 countries, including first time nominees from India and Korea.
Billed as the ‘biggest ever,’ this year’s awards will also introduce two new categories: Digital/New Media and Location-Based or Experiential Initiatives, as well as making Celebrity licensing a classification of its own.
Other categories in which awards will be presented include Character of Toy Brand; Art or Design; Sports or Sports-Themed Entertainment; Corporate Brand; Film, Television or Entertainment; Retailer of the Year; and Best Licensed Promotion.
Furthermore, an award for Overall Best Licensed Programme will be presented to one of the following nominess:
Angry Birds Star Wars – Rovio Entertainment Ltd and Lucasfilm Ltd.
Dena – Dena Designs Inc
Doctor Who – BBC/BBC Worldwide Americas
Duck Dynasty – A+E Networks/Brandgenuity
Monster High – Mattel Inc
One Direction – Global Merchandising Services Ltd.
PGA Tour – PGA Tour / MG Worldwide
Stanley Black and Decker – Stanley Black and Decker / Beanstalk
“This year’s awards nominees represent a diverse and creative cross-section of the licensing business that has entertained and delighted consumers with product, promotions and activities true to their brands,” said LIMA President Charles Riotto.
“The LIMA International Licensing Excellence Awards program was designed to honor the achievements of the best, most innovative programs in our industry and I am excited about both the record number of submissions and the breadth of this year’s nominees.”