Licensing industry trade organisation LIMA is partnering with Italian consultancy, Licensing Italia.
LIMA will now sponsor Licensing Italia's activities to educate the Italian business community about licensing, including support of various licensing trade events in the country.
Licensing Italia, meanwhile, will act as LIMA's agent in Italy to increase membership and improve access to licensing education and programming for the market.
LIMA members will have free access to basic research on the Italian market under the agreement, with in-depth market reports offered at discounted rates.
"Combining LIMA's worldwide network of professionals and expertise in continuing education with Licensing Italia's in-country knowledge and relationships is huge benefit for the global licensing community," explained LIMA president Charles Riotto. "This partnership is another important step toward enhancing the benefits we offer to members."