LIMA will host two webinars later this month on brand building and social media.
Both events will feature actionable information for attendees to apply to their businesses.
On February 12th, LIMA is hosting 'Game-Planning a Social Media Strategy'. The webinar will be led by Debbie Bookstaber, president of marketing agency Element Associates, who will offer tips and guidelines for creating an effective strategy for a property or product in 'the constantly changing social media arena'.
On February 26th, Ron Striar will lead 'Building a Compelling Brand Guide'. Striar, principal of M Style Marketing, will discuss the essential elements of constructing an effective style guide and how to transform the document from creative guide to brand roadmap.
These LIMA webinars take place from 12:00 to 1:30pm EST and are free for all members or $200 per site for non-members.
Click here for more information and to register.