LIMA to host 'What You Need to Know About Licensing in Mexico' webinar

Upcoming webinar will provide a broad look at the Mexican retail, licensing and marketing landscape.
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The latest in LIMA's series of webinars will focus on how to do business in Mexico.

Lasting from 12:00 to 1:30pm on October 1st and organised in conjunction with the Mexican licensing trade group Promarca, 'What You Need to Know About Licensing in Mexico' will feature a panel of experts who will advise attendees on the ins and outs of doing business in Mexico.

The upcoming webinar will provide a broad look at the Mexican retail, licensing and marketing landscape and the panel will include: Javier Garza, VP-general manager, Mexico and South America, Warner Bros. Consumer Products; Eduardo Figueroa, licensing director, Mattel; Maca Rotter, managing director, Televisa Consumer Products of Televisa; and Dalia Benbassat, VP, corporate relations, Tycoon Enterprises.

The webinar is free for all LIMA members or $200 per site for non-members.

Click here for more information and to register.

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