Trade body LIMA will be sponsoring Brand Licensing Hall - the Chinese licensing event running next month.
The largest licensing expo in Asia, it will run from October 15th to 17th at the Shanghai New International Expo Center. It is organised by the China Toy & Juvenile Products Association, and is held concurrently with China Toy Expo and China Kids Expo.
To accommodate the expected larger crowds, exhibition space for this year will expand to support the show's 500 booths - of which more than 80 per cent will be international exhibitors and brands.
LIMA president Charles Riotto said: "As it continues to grow every year in size and prestige, Brand Licensing Hall has become widely recognised as one of the most most effective way to understand the licensing market, promote brands and expand licensing business in China and Asia.
"With thousands of consumer goods manufacturers, licensees and retailers, the show provides a significant opportunity for Western companies and brands to gain access to the decision makers in that part of the globe and to make important in-roads in the expansive Asian marketplace, especially China."
The event will feature more than 600 top licensed brands from the US, UK, Belgium, Netherlands, Russia, Japan and Korea, as well as from mainland China.
"Brand Licensing Hall builds a unique platform for international licensors to expand their licensing business in China and Asia," said May Liang, EVP. "Licensors will meet reliable Chinese licensees from diverse industries, such as apparel, food and beverage, gifts and novelties, household items, stationery, toys, baby articles etc to expand the Chinese market."