The show will take place at the Tokyo International Exhibition Center from October 14th-16th, 2009.
Organized by the Licensing Asia Executive Committee, Japan's brand and character licensing business show has undergone a number of major changes in its eighth year.
Licensing Asia now joins the Japanese government-backed CoFesta (Japan International Contents Festival) as one of 18 official events that form one of the world's largest contents festivals.
Through CoFesta, Licensing Asia 2009 will benefit from more extensive PR and exposure. The show will also have a 24/7 year-round portal website that enables exhibitors to reach a licensing audience by leveraging the attendee database.
New plans for Licensing Asia 2009 include a pre-opening press-only hour on day one, the Licensing of the Year in Japan awards and networking party on day two, as well as retail product display areas, a Brand Communication space and other themed zones.
The Early Bird application deadline is July 10th, 2009. General registration will be accepted through July 31st.