Licensing industry trade body LIMA is stepping up its membership support in the UK, hiring a dedicated member services manager.
Saphia Maxamed joins the organisation from Topps Europe, where she was entertainment brand manager, handling properties including Disney's Club Penguin, Doctor Who and WWE.
In her new role, Maxamed will be the first point of call for LIMA's 96 UK members. She will offer day to day support with industry specific needs such as business networking, industry news and information, while also planning and developing licensing education programmes for the UK.
Priorities will be to build relationships with existing and prospective members. Maxamed will also be taking over the running of LIMA's educational Winter Warmer eventm which will run in December.
"We're delighted to welcome Saphia, who brings very strong skills from her previous roles," said Kelyvn Gardner, MD of LIMA UK. "This is a significant move for LIMA UK and comes as a direct result of research among members on what they value from us as an organisation."