LIMA UK has tied up with young people's online trading and swapping community, Swapit.
The deal means that LIMA members will have access to kids and teens market data, helping them to make better judgments on licensing decisions, retail distribution and competitor strengths, as well as planning promotional and advertising activity.
OnTrack is a monthly tracker which gives the latest snapshot on children and teens favourite things, while Youthscape is a quarterly report covering the eight to 16 year olds current attitudes and behaviours.
Each month and each quarter, the Swapit research will provide signed up LIMA members with topical insight on the youth market, revealing their latest choices in the likes of video games, toys, TV, film, food, fashion, online, mobile phones, celebrities, music and brands, amongst others.
LIMA members are offered a discount towards the cost of purchasing Swapit's research, with the more members interested in receiving the research meaning a greater discount for all.
By signing up, LIMA members will also have the added benefit of a ten per cent discount on any additional bespoke market research with Swapit.
"The youth market is constantly evolving and our research keeps clients up to date with the latest trends, making it easier to understand and engage with young people," said David Gregory, research manager at Swapit. "This research will help clients to improve targeting by understanding which media channels they use, make better marketing decisions based on fresh data, assist product development and react to the latest trends as they emerge."
Current Swapit research subscribers include Disney, Hasbro and BBC.
To register interest, simply contact Saphia Maxamed at LIMA UK on 01908 802 863.