Licensing industry trade body, LIMA has hired Adam Berg to help drive its membership growth strategy in the US.
The 25-year industry veteran will also be responsible for identifying and developing opportunities in various sectors of the business.
Berg comes to LIMA following a career with trademark licensing firm Equity Management, where he most recently served as SVP licensing sales.
"We are thrilled to add someone of Adam's calibre to our staff," said Charles Riotto, LIMA president. "He brings a wealth of industry knowledge and experience. Adam is a highly respected member of the licensing community and I'm confident he will contribute significantly to our efforts to grow our organisation and provide top notch services to our membership."