LIMA UK MD Kelvyn Gardner is to appear on BBC Radio 5 Live's weekly business and finance show, On the Money, this Sunday (January 23rd).
Each week a specialist in a certain business subject joins the team and other business guests in the studio to anwer listener questions.
Gardner will get two slots on the show - which is broadcast at 8pm - and will be aiming to show the wider business world what a great asset licensing can be.
"This is a great opportunity for us not only to help people with their specific questions, but to tell the wider business community what licensing is all about and how they might benefit," Gardner told Licensing.biz. "It would be great if the industry could tune in, but even better if they could text the show and make it as lively as possible."
Send your questions for Gardner to firstname.lastname@example.org.