Linguaphone adds Pingu licensees - Licensing.biz

Linguaphone adds Pingu licensees

Group signs two master licensees in South East Asia for pre-school language course.
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Language training specialist Linguaphone Group has added two new master partners in South East Asia for its character-based pre-school English course, Pingu's English.

Club Academia has signed exclusive rights to act as the firm's Pingu's English master licensee for Thailand. Currently specialising in the distribution of recreational education products to the Thai market, the firm will launch its flagship Pingu's English School in the Central World complex in Bangkok in November.

It will also act as the official distributor of the language course directly to pre-schools and kindergartens across Thailand.

At the same time, International Test Center (ITC) has signed as the exclusive Pingu's English master licensee for Indonesia. It will open the first school in the centre of Jakarta in January 2010.

"There is no doubt that parents now see English as essential for their child's education and future prosperity, and we are delighted to see how parents and children alike are reacting to Pingu's English wherever they are the world," said Derek Price, COO of Linguaphone Group.

"We are particularly delighted at the success of our South East Asia expansion strategy."

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