Lionsgate to open 'entertainment centre' in Madrid - Licensing.biz

Lionsgate to open 'entertainment centre' in Madrid

The indoor destination will feature attractions based on Lionsgate properties The Hunger Games and Mad Men.
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Lionsgate has partnered with leisure centre specialist, Parques Reunidos to open the first European Lionsgate-branded indoor entertainment centre in Spain. The location is slated to open in 2020 and will feature attractions based on The Hunger Games, Divergent and Mad Men.

The attraction will be opened at Estación Príncipe Pío in Madrid, following the opening of the first Lionsgate Entertainment City in Times Square, New York in 2019.

“We are thrilled to continue our global partnership with Parques Reunidos with the opening of our second Lionsgate Entertainment City location and our first branded leisure centre in Europe,” Jenefer Brown, Lionsgate senior VP of Global Live and Location Based Entertainment, told Variety. “We look forward to introducing exciting and immersive experiences themed to our popular film and television brands to audiences in Parques Reunidos’ hometown of Madrid.”

The facility will include a challenge course and climbing wall, state-of-the-art motion simulator, 4D theatre, and location-based VR experiences. It will also contain a restaurant and lounge inspired by the one frequented by Jon Hamm’s Don Draper character in Mad Men.

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