Lisans AS picks up Best Agent accolade from TCNE - Licensing.biz

Lisans AS picks up Best Agent accolade from TCNE

Turkish partner awarded prize at firm's Annual International Summit.
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Turner CN Enterprises' licensing agent for Turkey, Lisans AS has picked up the award for Best Agent 2010 at the firm's Annual International Summit.

The award - presented by TCNE VP Alan Fenwick at the event - was given in recognition of Lisans AS 'strategic delivery' and dedication to developing commercially viable licensing programmes to support Turner's brands, in particular Ben 10, and driving substantial revenue growth cross-category in the market.

The firm was commended for the retail and marketing programme it developed for Ben 10.10.10, an EMEA-wide celebration of the brand which took place during Q3 2010. It resulted in a 140 per cent increase in retail revenues in 65 stores across Turkey.

"Hakan and the team share our vision for the development of our key brands and have proven their ability to execute programmes that innovate and drive brand awareness and revenue in their local market," said Maria Rosaria Milone, commercial director at Turner CN Enterprises.

"Lisans AS is integral to our plans to develop our brands in the emerging markets and we look forward to continuing the great work in the years ahead."

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