Lisle adds The Trash Pack to its line-up

Firm appointed by Moose Toys as merchandising and licensing agent for UK and Eire.
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Moose Toys has hired Lisle International Licensing to handle The Trash Pack brand in the UK and Eire.

The Trash Pack is a collection of squishy mini figures based on unappetising items you might find in your rubbish. Characters include Mouldy Milk, Rancid Roach and Putrid Pizza.

Flair is the master toy licensee in the UK, enjoying success late last year, selling over a million units in less than four months.

"We are thrilled to be working with Lisle International," said Paul Solomon, director of Moose Toys. "The prospects for potential licensees are immense and we have been inundated with calls from potential partners wanting to be part of growing The Trash Pack phenomenon.

"We believe that the team at Lisle is the perfect match for us to strategically develop the licensing programme in the UK and Eire for a late 2012 launch."

Colin Lisle, managing partner at Lisle, added: "We are extremely excited to be an integral part of what we believe will be an incredibly successful merchandise programme."

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