Little Princess to host Milkshake! Jubilee party - Licensing.biz

Little Princess to host Milkshake! Jubilee party

The Zodiak character joins the celebrations on Channel 5; New German toy partner secured.
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On Saturday June 2nd a Little Princess costumed character will join Milkshake! presenters to help host a special Diamond Jubilee party on the kids show. A party-themed episode of Little Princess will be shown as part of the celebrations.

Further Jubilee fun will take place on facebook.com/littleprincess, where kids will be able to make their own crown, create Jubilee party invites and even download bunting. 

Zodiak kids has recently secured a new toy partner in the German company Beluga who will produce wooden toys and plush, as well as a range of baking sets including aprons and baking accessories.

Jennifer Lawlor SVP, Zodiak Kids Consumer Products, London said: “Beluga are a perfect partner for the German market and we look forward to seeing them bring beautiful products to market.

“We are delighted with the performance of the Little Princess brand both in the UK and internationally. Not only are we excited that she is central to the Jubilee celebrations on Channel 5’s Milkshake! but with the continued appetite for the property.”

Other Little Princess product lines include a brand new DVD in October, plush from Aurora, four new publishing titles from Andersen, t-shirts from Fabric Flavours, aprons/tabards produced by Shreds.

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