LMCA named as licensing agent for Oddbods in China

Firm aims to grow the brand through apparel, accessories, toys, stationery, consumer electronics and more.
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One Animation has partnered with LMCA Oasis Lifestyle Asia (LOLA) for new licensed merchandise ranges for Oddbods in China.

The firm will focus on brand extension strategies across apparel, accessories, toys, stationery, consumer electronics, home, FMCG, publishing and more, for the kids and teen markets.

LMCA has also announced plans to to create online and offline retail opportunities for the series.

“LOLA has a seasoned and well-connected, on-the-ground team in the region, which makes us able to address the market quickly with ‘Oddbods’-branded consumer products,” said Sashim Parmanand, founder of One Animation.

“The Oddbods show already has a phenomenally large and loyal global fan base both on broadcast and online, so the launch of the Oddbods consumer products lines has been most exciting."


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