Lola & Virginia head to Italy

Rai Trade acquires merchandising rights for Imira's animated series.
Author:
Publish date:
Social count:
0

The licensing and merchandising drive for Imira's Lola & Virginia is now well underway, with the firm this week scooping a major Italian deal with Rai Trade, which sees it acquiring merchandising rights for the territory.

In addition to this, Panini is due to launch a Lola & Virginia sticker stack book, story albums, puzzle and colouring books in Italy, as well as Spain, Portugal and Brasil. Imira has also signed a deal with Nintendo for a DS game in selected territories.

The animation is to due to air daily on Italy's Rai 2 channel from September. The show has also sold worldwide in over 90 territories to broadcasters including RTVE, France 3, RTP and Nickelodeon in Latin America, Asia and France, plus the Disney channels in Spain and Italy.

Licensing deals have also been inked for Spain and Portugal with Comercial Nim, with product lines including school sets and stationery, with games, t-shirts, beach sets and toiletries to come through a deal with Mendia Marketing.

Grupo Edebe has also launched ten manga style comic books in Spain, while mobile content provider Alvento is distributing ring tones, games, images, screen savers and a WAP portal.

Online games are also being produced for the official website.

Related

Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.