Looney Tunes grows High Street fashion offering with new retailers - Licensing.biz

Looney Tunes grows High Street fashion offering with new retailers

Fashion retailers across Europe including the likes of Primark, H&M, Zara, Mango, Codello and Oviesse are expanding their Looney Tunes collaborations.
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Looney Tunes is continuing to ramp up its High Street fashion offering, with a line-up of new fashion and retail partnerships.

Fashion retailers across Europe including the likes of Primark, H&M, Zara, Mango, Codello and Oviesse are expanding their Looney Tunes collaborations featuring items for women, men and children.

For example, Zara is set to grow its collection form kids to adults, and has unveiled its first women’s fashion range with a line of premium denim items that features characters, Tweety, Porky Pig and Wile E Coyote.

Elsewhere, Iceberg has rolled out it’s A/W16 range for men and women, which boasts knitwear and t-shirts starring Daffy Duck and Sylvester.

Lastly, Paul & Joe has embroidered Looney Tunes graphics onto a range of dresses, skirts, denim and jumpers.

“The Looney Tunes characters are iconic and instantly recognised by consumers of all ages. It’s this level of recognition and passion for these characters, their personalities and what they represent, that enables us to impact a cross-generational appeal,” said Julian Moon, SVP of Warner Bros. Consumer Products EMEA.

“Our fashion partners know and love these characters and want to capture the essence and value that they bring to their collections and designs.”

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