Lost in Austen (four one-hour episodes) has been sold to more than 90 territories worldwide, including ABC Australia, DRTV Denmark, Fox Channels in Turkey, NPO Netherlands, Spike in Israel, throughout Africa on MNET and on the dedicated arts channel Ovation TV in the USA.
The firm has also announced that the DVD and Blu-ray license for the drama has been agreed for 14 territories, including Australia and New Zealand with ABC, the USA with Image Entertainment, in Germany and Austria with KSM and in Holland and Belgium with Dutch Film Works.
Tobi de Graaff, director of global TV distribution at ITV Global Entertainment, said:
“We’re extremely proud to have co-produced Lost in Austen and now be announcing its worldwide sales. It is a beautifully produced piece of high-quality television, combining fairy-tale romance with contemporary adventure, opening up new audiences to Jane Austen’s brilliant work – the perfect formula for TV escapism.
"We’re looking forward to continued success with Lost in Austen and the 2009 premiere of Wuthering Heights”.
Damien Timmer and Michele Buck, joint managing directors at Mammoth Screen, and executive producers of Lost in Austen added:
“Lost in Austen had a big impact on British viewers, but it's very gratifying that Guy Andrews' brilliant reinvention of Pride and Prejudice has translated so well for the international market too. It's a piece of work which we're extremely proud of and we hope our forthcoming adaptation of Wuthering Heights makes a similar impact.”
In the reinvention of Jane Austen’s Pride & Prejudice, Lost in Austen is a romantic drama starring Jemima Rooper, which sees a modern heroine threaten to ruin one of the world’s greatest literary love stories.
Bored bank worker Amanda Price literally becomes lost in her favourite Austen book, after she finds a strange portal in her bathroom and swaps places with its heroine Elizabeth Bennet.
Critically acclaimed, Lost in Austen was produced by leading UK Indie Mammoth Screen and co-funded by Screen Yorkshire and ITV Global Entertainment, which has a first look distribution deal with the business.
ITV DVD, the UK home entertainment label for ITV Global Entertainment, released Lost in Austen on DVD earlier in 2008 in the UK, achieving the number two position in the official DVD charts (Official Charts: Top 20 TV DVD).