Lotus is celebrating the run up to the British Gand Prix with a new range of toys and collectables from Corgi, Scalextric and Trunki.
Group Lotus, in conjunction with Hornby Hobbies and Trunki, will develop a portfolio to debut at a media event, with Lotus F1 Team drivers. This will take place at the Lotus Regent street store on June 26th.
Trunki will introduce a range of ride-on suitcases featuring the black and gold Lotus colour scheme with a carbon inspired saddle. The model will retail at £49.99.
Scalextric will present new Lotus F1 Team Scalextric slot cars alongside Corgi die-cast models. The 1:32 slot cars include the Lotus Evora GT4 in red, green and black and will retail from £37.49.
Scalextric will also present the new Grid Force Set comprising of the circuit plus two slot cars and will retail at £129.99.
Corgi 1:43 die-cast collectables include the 2012 F1 cars of Lotus team drivers Kimi Raikkonen and Romain Grosjean, retailing at £29.99.
Aslam Farikullah, chief operating officer, Group Lotus Plc, said: "Although Lotus core business is sports car manufacture borne of a racing pedigree, we recognise reaching our fanbase is paramount.
"Lorenza Lavezzi as Head of Licensing for Group Lotus continues to strengthen and grow this significant aspect of our business.
"I am very pleased today to be here and see our new products in action, with our F1 Team Drivers, Romain and Davide, in collaboration with Corgi, Scalextric and Trunki Ltd’.
Want to receive up to the minute licensing industry news straight to your inbox? Click here to sign up for the free Licensing.biz Daily Digest and Newsflash services. You can also follow Licensing.biz on Twitter and Facebook.