Lucky Brand expands Ford Mustang collaboration - Licensing.biz

Lucky Brand expands Ford Mustang collaboration

New capsule apparel collection forms part of Mustang's 50th anniversary.
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Lucky Brand is extending is partnership with Ford Motor Company, launching a new capsule collection of apparel as part of the 50th anniversary celebrations for Mustang.

The new additions will apparently embody the vintage look and feel of a working garage with oil stains, rip and repair and special touches.

Featuring archival Ford, Mustang and Cobra logos, the women's collection will include four sleeveless tops, two t-shirts and one jean. The men's collection will feature seven t-shirts, one long-sleeved shirt and one jean.

"The opportunity to bring the iconic story of the Mustang to life was tremendously exciting," said Michael Griffin, chief product officer at Lucky Brand. "The brand, the history and the heritage couldn't be richer and that the collection is timed with such an important anniversary makes it richer still."

Melanie Banker, marketing manager for Mustang, added: "Lucky Brand has always embraced American spirit and lifestyle, just like the Ford Mustang. We're thrilled to collaborate with Lucky and create a contemporary collection that not only appeals to automotive enthusiasts, but also introduces a whole new generation to Mustang."

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