Ludorum has appointed licensing industry veteran Maureen Taxter to the newly created position of senior VP of US consumer products.
Taxter has over 25 years experience in building and managing entertainment brands. She has worked for companies including Jim Henson Productions, Hasbro and Viacom, covering brands such as Spongebob Squarepants, Dora the Explorer, The Muppets and Playskool among others.
Reporting directly to Ludorum COO, Charlie Caminada, Taxter will be responsible for all the firm's commercial operations in the US working across its properties and in particular, Chuggington, which is due to air on the Playhouse Disney block in spring 2010.
"Maureen's appointment comes at an exciting time in our company's life and her knowledge and experience will be invaluable as we expand our activities in the US," said Caminada.