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Ludorum launches refreshed Chuggington site - Licensing.biz

Ludorum launches refreshed Chuggington site

New site features a 'grown-ups' area which details brand news, broadcast updates and educational tips
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Ludorum has launched a new refreshed Chuggington website.

The site, created by creative digital agency Bionic, features an area for 'grown-ups' which details brand news, broadcast updates and tips on the educational lessons built into each episode.

Elsewhere, the new interactive site allows children to explore locations from the show with characters including Wilson, Koko and Brewster and a sideways scrolling parallax allows users on touch screen devices to easily navigate their way around.

The Play section presents visitors with a range of games including Chug Patrol Challenge which sees Wilson navigate his way out of different mazes. At the end of the game the child receives a Chug Patrol Badge to download and colour in as well as their Chug Patrol certificate.

A Videos section allows children to watch clips from the show while the Printables area contains a number of activity sheets and pictures to print off and colour in.

“The new television series of Chuggington takes children on an action-packed adventure and we wanted our new website to extend the excitement and engagement the viewers will experience," said Katie Rollings, marketing director at Ludorum.

"We are pleased with the high level of interactivity that Bionic has injected into the website, especially the quality of the online games, which provide children with the opportunity to take on challenges just like their favourite Chuggington characters. 

"We are also pleased we are providing parents with a section that enables them to help their children gain more value from the onscreen episodes.”

Chuggington.com has fully built in HTML5 and CSS3, giving users the same experience whether they are using a mobile, tablet or desktop.

"We know there has been a huge rise in children accessing children's digital content on tablets and mobile devices," added Paul Walker, managing director at Bionic.

"As most children’s digital content is built in flash, this content is therefore not available to them on these devices. Chuggington.com is one of the first children’s brand sites to be fully built in HTML5 and CSS3. The site is designed using ‘responsive design’, which adapts its layout automatically to deliver the fun site across all platforms."

The site can be found at http://www.chuggington.com/new/

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