Ludorum has bolstered the team at its New York office, appointing a new vice president of retail marketing and development.
Kirsten Fallon moves over from Peanuts Worldwide to take on the role. Reporting to Maureen Taxter, SVP of consumer products, Fallon will oversee retail development for Ludorum's Chuggington licensing programme.
At Peanuts Worldwide, Fallon was responsible for the retail strategy and development for brands including Peanuts, Fancy Nancy and Beatrix Potter.
"I am delighted to join Ludorum at this exciting point in the company's growth," said Fallon. "The steady growth of Chuggington's popularity in under a year has been remarkable. I look forward to building meaningful retail and promotional programmes that will attract parents and pre-schoolers alike."