Lunartics brand ramps up a gear - Licensing.biz

Lunartics brand ramps up a gear

Increased investment helps bag two new partners, plus interest from media, publishing and gaming areas.
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The Lunartics brand is making headway in the licensing industry, signing up two new partners and also reporting strong interest from the publishing, gaming and media sectors.

Funkypigeon.com, the retail brand of Spilt Ink Studio, has been signed up to create personalised products including greetings cards, posters and calendars. Product will be available from the autumn.

In addition, Keyscaper has been licensed to produce a range of decorated computer keyboards and accessories, again available from the autumn. Each keyboard will feature a scene from the Lunartics moon.

"We are starting to invest heavily in Lunartics, expanding our licensing resource and, following our best Brand Licensing Europe show ever in October, are already starting to see tangible signs of the great interest in the brand," said MD Simon Harris.

The firm is now in discussions with a number of publishers to bring the brand to life in print for the first half of 2010. Interest has also been expressed in developing media content, with Lunartics considering a number of approaches with a view to making an announcement early next year.

The company is also working with Marshmallow Creative to develop brand presentations and its first style guide.

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