Luv Me Buddies collectables on the way - Licensing.biz

Luv Me Buddies collectables on the way

2-dream signs up TogetherPlus for line of 10cm figurines.
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2-dream Licensing is continuing to build up the presence of Lavish Rights' Luv Me Buddies line - with the latest deal being for a line of collectable figurines.

TogetherPlus has signed up to create a range of 10cm figures based on both the Luv Me Buddies and Luv Me Baddies characters.

The deal covers all European territories, with products hitting retail in 2013.

"The collectable series is important for Luv Me Buddies fans as our research shows they closely identify with both the individual characters and the groups of buddies and baddies," explained Armelle Madelin, director of 2-dream. "We are pleased to be working with TogetherPlus as they will create a great product with complementary packaging that truly reflects the characteristics of each buddy and baddy."

In addition, 2-dream will be exhibiting at Brand Licensing Europe for the first time this year. The firm will be exhibiting with Lavish Rights at the show, which is due to take place at Olympia in October.

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