Luxury brands target India - Licensing.biz

Luxury brands target India

US Polo set to make Indian debut, while Giorgio Armani also mooted to move into market.
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According to a report on The Economic Times, India's largest real estate company, DLF, is close to signing a licensing deal with Italian brand Giorgio Armani.

Although the company said that the deal was by no means certain, it would mean that DLF had the rights to retail and market the brand in the Indian sub-continent. The first store is likely to open in Delhi at DLF's luxury mall, Emporio, in the first quarter of 2008.

The Giorgio Armani brand, which was started in the 1960s, is present in over 35 countries with over 300 stores.

Meanwhile, American brand US Polo will enter India through a joint venture with Arvind Brands.

Under the agreement, Arvind will design and distribute US Polo-branded sportswear and accessories, as well as develop US Polo Association brand flagship stores in India.

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