m4e acquires Telescreen

German brand management and media firm swoops for Dutch kids' animation specialist.
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The Germany brand management and media company m4e has acquired 100 per cent of Telescreen, the Dutch firm which is well-known for its specialism in kids and family branded entertainment content.

Founded in 1983, Telescreen is celebrating its 25th anniversary and has been responsible for a number of big name kids shows including Miffy, Lizzy McGuire and Moomin. Its newest creation is Frog & Friends.

The firm also has a successful licensing and merchandising business - like m4e - representing third parties in the Benelux market. These include the likes of Teletubbies, Roary the Racing Car, Shaun the Sheep and Little Princess.

Telescreen will remain fully responsible for all properties represented under its independent role. In addition, it will become the international distribution outlet for m4e's own productions, co-productions and acquisitions in the future.

"We are extremely excited about the possibility of working with the Telescreen team," sais Hans Ulrich Stoef, CEO of m4e. "With this important step forward we are now in the position to offer all relevant services out of one hand, starting from the development to production and international distribution, up to licensing and merchandising and producing merchandise via our apparel and accessory company Tex-Ass.

"Certainly we are becoming a more international player."

Theo van der Schaaf, general manager, and Sjoerd Raemakers, director of commercial affairs at Telescreen, added: "We are highly thrilled and embrace this opportunity with open arms. Under the wings of m4e, Telescreen's international presence can be enlarged."

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