m4e finds a Rainbow

German media firm signs five-year co-production deal with Italian animation studio.
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The relationship between Italian animation studio Rainbow S.p.A and German brand management and media company, m4e, has been extended - with the two firms signing a new five-year volume and co-production deal.

The agreement gives m4e the rights to the next season of Winx Club, as well as the new animated TV show Pixie which is based on the characters from Winx Club.

m4e will manage all rights including TV, home entertainment, merchandising, publishing and promotions. On top of this, the firm also has the first look rights to Rainbow's new shows over the next few years, with m4e guaranteeing to acquire at least one show per year on a pre-sale basis.

Meanwhile, m4e and Rainbow will also co-produce at least one show every two years, beginning with a new development scheduled for delivery at the start of 2010.

"For many years we are enjoying a very close and trustful relationship with Rainbow," said Hans Ulrich Stoef, CEO of m4e. "It is only a logical step for us to strengthen this relationship."

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