German firm m4e AG has launched its own home entertainment label, tying up with Eurovideo as its sales partner.
The first release for the new label will be boys property Storm Hawks, which is currently broadcasting on RTL II. Further titles to be distributed will include the feature film for Winx Club, plus TV show Huntik.
“We are delighted and proud that with Eurovideo we have been able to sign up an outstanding sales partner for our new home entertainment label,” said Hans Ulrich Stoef, CEO of m4e. “We feel sure that we will be able to successfully fill a label with our content.”
Arnold Scheele, senior brand and sales manager at m4e, added: “Developing a label of our own for home entertainment is an important strategic step for us in line with our marketing approach. We would like to establish ourselves in the long-term in the market.”