m4e ties up with Premiere

German firm to create licensing and merchandising drive for pay TV operator.
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German brand management and media company m4e and pay TV operator Premiere have secured a deal for brand licensing and merchandising.

m4e will now be responsible for the Premiere brand and its own channels. As a result of the agreement, in 2008/2009 m4e expects turnover in the high six-figure range.

"We are delighted about the cooperation with Premiere," said Hans Ulrich Stoef, CEO of m4e. "As the leading pay-TV operator in Germany and Austria, this media partner offers a huge potential for media-supported licence and merchandising concepts. As a result of the cooperation, we are consequently further expanding our media cooperation business."

Boris Haug, head of media sales at Premiere, added: "With their competence and many years of experience in brand management and merchandising, m4e is the ideal partner for us."

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