ITV Studios Global Entertainment has appointed Maggy Harris to the role of head of brand marketing, consumer products.
Harris joins the firm from Ignition Licensing and has 25 years experience across all aspects of merchandise licensing, including TV and entertainment, art and design, brands, lifestyle and interactive - both in the UK and internationally.
At ITV, Harris will be responsible for strategic and operational brand marketing support across merchandising, retail and promotions.
She will report to Giles Ridge, director of content and brand development, and will also be a key part of the consumer products team which is headed up by Trudi Hayward, SVP head of global merchandise, and Jean-Philippe Randisi, EVP consumer products.
"I am thrilled to be joining such a well-regarded organisation - but especially to be playing a part in the growth of ITVS GE Consumer Products," said Harris. "This division is working with a portfolio of properties that are not only popular and high quality but also diverse and multi-format."
Ridge added: "As the demands of a successful business grow, it's important to find the right people to manage that growth. Maggy Harris has just the experience we are looking for. We are delighted to welcome her to the team."
Harris has also enjoyed stints at Copyrights, DRi and Hallmark.
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