MAGIC 09: Classic Media teams with Wildcat

TV brands to debut on vintage t-shirts and specialty outerwear this autumn.
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A number of character brands from Classic Media's portfolio will join Wildcat Apparel Group's The Original Retro Brand label following a deal between the two firms at MAGIC Marketplace.

Rocky & Bullwinkle, Underdog and Mr Magoo will debut on vintage t-shirts, specialty outerwear and headwear this autumn. The launch is timed to coincide with the 50th anniversary of Rocky & Bullwinkle and Mr Magoo's 60th.

Wildcat develops, markets and manages brands in apparel categories through select high-end department stores and boutiques nationwide, including Nordstrom, Saks Fifth Avenue and Bloomingdale's.

"It's a milestone year for Mr Magoo and Rocky & Bullwinkle," said Karyn Schneider, VP of licensing at Classic Media. "Wildcat is the perfect partner because of their unparalleled design sensibility, retro expertise and distribution strategy."


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