MAGIC 2010: Fox reveals apparel and accessory lines

Glee headlines collection of TV and film properties to move into fashion category.
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20th Century Fox has been presenting its line-up of new fashion deals at Magic Marketplace in Las Vegas this week.

Headlining the range was Glee, which sees its fashion programme kick off this month with Awake launching t-shirts, fashion tops and hoodies exclusively at Macy's.

This will be followed by an exclusive Glee jewellery programme at Claire's in September, with a variety of necklaces, bracelets, rings and earrings from H.E.R Accessories. The collection also extends with lines from Accessory Innovations and Berkshire Fashions.

"Without a doubt, Glee is leading our apparel programme at this year's show and will be one of the most exciting retail programmes of the year," said Robert Marick, EVP of Fox Consumer Products.

For Family Guy, Fox has teamed up with Changes to develop a new line of apparel dubbed 'Family Guy Super Friends'. It will include men's t-shirts featuring the characters as DC Comics' Super Friends.

Changes will also introduce a range of young men's apparel and accessories for FX series, Sons of Anarchy.

On the film front, Fox has partnered with Awake/Jem Sportswear for children's t-shirts and sportswear for family movie Rio. Meanwhile, Ramona and Beezus will be supported by t-shirts, journals and accessories from Changes.


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