MAGIC 2010: Hybrid unveils new Star Trek tees

Fresh collection revealed in Las Vegas featuring iconic imagery.
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CBS Consumer Products and Hybrid Apparel have unveiled a new collection of Star Trek branded t-shirts at Magic Marketplace in Las Vegas.

A selection of iconic imagery will be featured on the tees, with Hybrid planning to expand the line in the future.

"Star Trek fans love to connect with the brand," said Liz Kalodner, EVP and general manager at CBS Consumer Products. "This programme with Hybrid Apparel will provide us with a great opportunity to bring innovative apparel design and products to the audience."

Derrick Baca, VP of licensing at Hybrid Apparel, added: "The customer base for this franchise transcends generations old and new. We are excited for the growing momentum that Star Trek continues to experience and look forward to adding value to the brand in the future."


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