Magic deals for Hit

New publishing partners signed up for Rainbow Magic at Brand Licensing Europe.
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Hit Entertainment gave visitors to its stand at Brand Licensing Europe this week a first look at its recently acquired girl's property Rainbow Magic, while also announcing new publishing partners.

The firm has appointed two new companies: Panini has won the rights for a Rainbow Magic Stick Album (due in autumn/winter 2008), while Hachette will create part works.

The TV series, scheduled for broadcast in autumn/winter 2009, follows the adventures of Kirsty and Rachel as they try to thwart the attempts by Jack Frost to dominate Fairyland. Hit unveiled a 30-second sizzle of the 2D animation during the Olympia show.

The show will be based on the successful series of books by Daisy Meadows, which have sold nearly 15 milliom copies and been translated into over 20 languages worldwide.

Hit will shortly be unveiling a new creative look for Rainbow Magic with the launch of a new logo and style guide to reflect the upcoming TV series.

"Rainbow Magic represents an enormous licensing opportunities across our entire business from television to consumer products, live events, publishing and home entertainment," said Peter Byrne, executive VP of worldwide consumer products at Hit.

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