To mark the 15th anniversary of The Gruffalo, Magic Light Pictures has partnered with Forestry Commission England to launch 28 Gruffalo activity trails.
Taking place across sites from April 11th until the end of September, the trails aim to encourage children and families to explore the environment around them, learn more about trees and natural habitats and to respect and enjoy the British woodlands and forests.
On June 7th, a series of unique Gruffalo sculptures will be unveiled at 15 of the trail sites.
The celebrations will continue with Gruffalo birthday picnics and fun activities designed to help youngsters enjoy and learn about the woodland environment.
In October, The Gruffalo's Child activity trails take over and will stay in the forests right through the winter until February 2015.
"The Gruffalo encourages followers to explore the real world with imagination, creativity and a true sense of adventure," said Daryl Shute, brand director, Magic Light.
"With emphasis on learning and the great outdoors, Forestry Commission England is the perfect partner, and we're delighted to be teaming up with them in this anniversary year to launch these exciting new series of trails."
Ian Gambles, director of Forestry Commission England, added: "The Gruffalo is a national treasure and so are our forests and this partnership will really help to bring the story to life and celebrate the anniversary in true Gruffalo style."
Details of trails and sculpture locations and the forest birthday picnic party pack are available from: www.forestry.gov.uk/gruffalo