Magic Light Pictures taps Brand and Deliver for UK partnerships

The firm is looking for new opportunities for The Gruffalo, Room on the Broom, The Highway Rat and more.
Publish date:
Social count:
0 0brandandgruff.png

Magic Light Pictures, owners of the popular The Gruffalo brand, has appointed Brand and Deliver to secure new UK brand partnerships.

Magic Light Pictures is a BAFTA-winning and Oscar-nominated creator of family entertainment and brands, managing production, distribution, licensing and marketing from its London headquarters.

It works with The Gruffalo creators Julia Donaldson and Axel Scheffler to manage its portfolio of children’s brands, which also includes The Gruffalo’s Child, Zog, Room on the Broom, Stick Man and The Highway Rat.

Brand and Deliver has been tasked with using its data-driven approach to sourcing and activating commercial partners across its brand portfolio. It will look to bring a new range of fans to the brand along with driving awareness and revenue along with helping stoke children’s imaginations up and down the country.

Ros Carmoody, partnerships director at Brand and Deliver, said: “We are really excited to develop partnerships with Magic Light Pictures’ beloved portfolio of characters.

“Julia Donaldson and Axel Scheffler’s picture books help foster creativity in children and we are looking to create partnerships that stay true to this ideal.”

Aidan Taylor-Gooby, licensing manager at Magic Light Pictures, added: “We want to bring IPS to a wider audience by partnering with leading brands that share our passion for creativity, especially in the run up to 2019 when we are celebrating 20 years of The Gruffalo.

“Brand and Deliver’s track record and expertise in entertainment marketing make them the right choice to achieve our goals and we are excited to see what our two companies can create together.”

Brand and Deliver is employed by a number of leading technology and entertainment companies to handle promotional partnerships, B2C and B2B event activation, branding and product marketing.


Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.