Men’s grooming brand The Bluebeards Revenge has launched its own beer.
Known for its range of shaving and grooming products, the firm has dubbed its beverage, ‘The Ultimate Pale Ale for real men’.
The new brew is the product of a collaboration between the Devon-based brand and local Hunter’s Brewery.
Made with Citra and East Kent Golding’s hops combined with optimum British ingredients, the Ultimate Pale Ale is bottle conditioned, unpasteurised and unfiltered, with a 'strong, uncompromising and proud flavour'.
“I must admit, I was a little thrown when The Bluebeards Revenge first came to me with their idea, but it quickly became apparent that it was a golden opportunity,” commented Paul Walker of Hunter’s Brewery, Newton Abbot.
“We’re very excited to be involved with the project, and are expecting The Ultimate Pale Ale to be very popular.”
David Hildrew, managing director of The Bluebeards Revenge, added: “It would have been easy to get a white-label brewer to smack a few Bluebeards labels onto an existing brew, but that is simply not our style.
"We wanted our very own, unique beer brewed by a brewery with excellent credentials, and with a route to market so that our beer could be on sale in pubs and supermarkets across the land.
“We have finally struck gold in the form of Hunter's Brewery here in deepest Devon. They have done an excellent job at making our vision a reality, and the result is very pleasing indeed.”
The Bluebeards Revenge Pale Ale is available to buy online from tuckersmaltings.com, priced at £2.70 a bottle.