Marathon Media gets into the Saddle

Paris-based firm named as European licensing agent and brand manager for growing horse brand.
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Marathon Media has been appointed by Crawford Productions and Protocol Entertainment as the European merchandising and licensing agent, and brand manager, for fast growing horse brand, The Saddle Club.

Based on the books written by Bonnie Bryant, the live-action series follows the adventures of three friends who formed the Saddle Club at Pine Hollow Studios.

The third season of the show has just launched on Gulli, the French digital free-to-air channel. The show has been sold into more than 50 territories including the US, Canada, Australia, Italy, Spain and Portugal among others.

"It's great to have Marathon working with us in Europe," said Nick McMahon, CEO of Crawford Productions. "They have done a fantastic job of building our Saddle Club brand in France and, given the popularity in that territory, we are confident that it will continue to grow."

Patricia de Wilde, director of licensing at Marathon Media, added: "Horse riding has emerged in the last three years as the best untapped licensing niche. We are confident that we can extend this universal concept throughout Europe in the coming years."

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